hi! i am,
Muhammad Ridwan
Digital Marketing & Branding Expert
Work Experience
Agrosari Farm
Marketing Supervisor
August 2023 - Now
Agrosari Farm is a brand name of CV Agrosari which has been established since 1985 as a layer breeder company that produces local eggs and premium FMCG commodities. Currently spread across Semarang, Kupang (NTB), Lombok (NTB), and Ketapang (West Kalimantan), there are hundreds of thousands of chickens that produce thousands of tons of eggs that are produced by Agrosari.Main Responsibilities:- Lead the marketing team and coordinate with related division, make reports to the CEO
- Analyze, structure, and execute marketing activities include Online and Offline (Omni Chanel). Ensure marketing activities are running great
- Lead the branding activities of the company and the company's premium products
Transcosmos Indonesia
Content Moderator for TikTok Project
June 2022 - August 2023
Transcosmos Indonesia offer integrated call center services such as Call Center, Social Media Management, Voice Of Customer Analysis, Digital Marketing and eCommerce Solution now handled a TikTok Project for eCommerce and TnSMain Responsibilities:- Ensure legal compliance and safety of content uploaded to TikTok platform.
- Responsible for the development, improvement, and maintenance of standards for the security of TikTok online communities.
- Improve the content management strategy for short video platforms.
- Responsible for coordinating with supervising departments for timely management of content that violates the policies.
- Work shifting for moderating process
Secretariat DPRD Jawa Barat
Content Strategist
April 2021 - Now
DPRD (Dewan Perwakilan Rakyat Daerah) Jawa Barat is a Regional Public Representative Institution that is domiciled as an element of regional government administration. As a representation of the public, DPRD has the function of Formation of Regional Regulations, Budgets, and Supervision.Main Responsibilities:- Plan social media (Instagram, Twitter, and Facebook) content strategy and work timeline.
- Research developing issues and straighten up negative issues.
- Supervised the Graphic Designer, Social Media, and Content Writer team in planning content strategy, social media performance, and so on.
- Develop and manage the government digital programs.
- Develop marketing strategy by creating a copywriting style that relates to society's daily life to gain trust and awareness.
- Initiated rebranding of websites and social media. As a result, the engagement rate increased by 1.3%, the followers increased by 1000++
- Working with 4 people in a team.
- Report directly to Head of Division Eselon III.
Projects
- Rebranding DPRD (website & social media): plan and execute all of the marketing branding strategies, from the content management until social media and website performance. As a result, the engagement and traffic increased (www.dprd.jabarprov.go.id).
- Corner Campus: a digital service that aims to make students aware of the DPRD's social programs, so that they know more about the government, spread positive issues.
- Reses: arrange systematic visits, standardize content guidelines and reports. This program aimed to introduce the characteristics of DPRD to the public.
PT Mizan Pustaka
Head of Digital Marketing
March 2018 - April 2021
Mizan is a publisher with a maintained reputation and a strong emphasis on high standards of quality. Since its inception in 1983, Mizan has become part of the dynamic development of literature and intellectuals in Indonesia and has contributed in no small part to inspire the growth of new publishers in recent decades.
Main Responsibilities:- Collaborated with various e-commerce for sales & promotions.
- Planned and monitored the progress of the work programs.
- Handled direct content production and copywriting script videos.
- Coordinated and managed the Content Strategist team in all branches of Mizan Group.
- Updated new guidebook related to digital sales, data analytics, and revenue target.
- Developed content strategy canvas model which results in achieving the 95% average sales target and 80% digital activity every month.
- Successfully achieved a sales target of about 28B with the team.
- Handled paid & organic digital marketing: email marketing, paid advertising campaigns, - -SEO/SEM, social media.
- Ensuring team performance and targets are achieved.
- Worked with 8 people in a team.
- Reported directly to the CEO.Projects:- Komidi Putar: an event talk show, private class, and free class with influencers or writers for sales and promotion needs. The children's book products sold up to 12 billion.
- Yolo Festival: an event talk show with influencers or writers for sales and promotion needs. -There was also creativity contest #andaiakujadiCEOMizan. The teenage's book sold up to 6 billion.
- Mom and Kids Expo: collaborate with the reseller to held a premium children's book online bazaar. The books sold up to 10 billion.
PT Megah Madani (Ethica Fashion)
Digital Marketing Strategist
February 2017 - March 2018
Ethica Fashion is an e-commerce that sells Muslim clothing for both men and women of any age.
Main Responsibilities:- Performed social media optimization, handled a total of 6 accounts (Instagram & Facebook) and also 3 websites.
- Managed SEO as well as keywords research using Google Keyword Planner.
- Build backlink using white head strategy.
- Assisted Graphic Design team in design creative templates (color tone, font type, and so on).
- Successfully achieved sales target of 15 million++ by using artist for a brand ambassador, promos for loyal customers, and digital ads to collect new visitors.
- Successfully increased conversion and engagement rate, also followers growth by about 20%.
- Developed the website to generate revenue >100% from target with 10x ROAS.
- Worked with 3 people in a team.
- Reported directly to the Supervisor & Manager.Projects:ethica.id: Collaborated with the vendor to develop an e-commerce website.
Blog Competition: This event gathered all of the Bandung Bloggers to write creative content on our blog, so that the authority of our blog increased, as well as the brand awareness.
Tomodachi Boutique & Resto
Staff Social Media & Desain
January 2016 - February 2017
Tomodachi is a Japanese-style restaurant that also sells pastry and fashion outfits.Main Responsibilities:- Prepared an editorial plan for social media.
- Created promotional materials content for 2 Instagram accounts.
- Created logo brand for business sub-units (restaurants).
- Designed store visual content (visual merchandise).
- Developed and designed organic content to increase brand awareness and engagement.
- Initiated to use the company's employees as a fashion model, so the customers can see the product in a more realistic way and increase their interest to buy.
- Worked with 5 people in a team.
- Reported directly to the Owner.Project:Flaming Pots at Sukajadi Street no. 137 Bandung: Created logo, promotional content materials, designed the restaurant concept. As a result, the revenue increase was followed by the social media performance rate.